Marketing automation is the follow-up your business does while you sleep. We build it inside the tools you already own and keep it running.
Smarter marketing, less headache.
Imagine waking up to leads, replies, and sales you didn’t have to chase down in real time. That’s the automation sweet spot. Your emails, your posts, your follow-ups, all running while you’re busy somewhere else (or finally catching up on sleep).
We cut out the repetitive stuff and let tech do what it’s good at. That means less faffing around with reminders, and more energy for strategy, service, and the stuff that makes you money.
Think of it as your 24/7 marketing assistant. Minus the HR paperwork.
What is marketing automation?
It’s not just “set and forget.” It’s smart software doing the grunt work sending the right email at the right time, scheduling content, nudging leads who would have otherwise ghosted you, keeping customer journeys ticking over without a single “did I reply?” panic.
Someone downloads your guide? Boom…they get a welcome. Wait a few days, and they get a useful follow-up. New offer drops? They’re in the loop. It’s all mapped, triggered, and delivered on-brand, without a single 2am hustle.
Why does this matter, especially if you do it all?
Because small business is already a circus act. Automation is your safety net. It talks to your audience, qualifies leads, keeps campaigns moving, and gives you back hours you’d usually waste chasing your own tail.
Leads don’t slip through cracks
Customers get a great experience every time
Your marketing doesn’t stall when you take a break
Plus, if you want the emails, the landing pages, and the content written for you, we’ll do that too.
The perks of marketing automation.
Set up the systems once. Let the robot do its thing.
Your leads get nurtured without the manual chasing. You get the right message to the right person at the right time because you have a customer journey that makes sense. You get that consistency we always talk about, even on your busiest week.
Help pick the tool.
Mailchimp, ActiveCampaign, HubSpot, Klaviyo, GoHighlLevel, you name it.
Eyes on the prize.
We write, build, test, and keep an eye on it after launch.
Built for NZ business life
You’re running lean. We get it. Whether you’re chasing clients across time zones or balancing a million roles, automation lets you do more, with less stress.
Map it out.
Know what your real workflow needs (not just what’s trendy).
Complete the circle.
We tweak and optimise until you’re getting results (not just reports).
What automation looks like, the P7 way
Someone grabs your download. They’re instantly in your system, tagged, and welcomed.
They get value from you (not just sales spam).
They buy, or book a call, or refer a friend because you stayed top of mind without nagging.
Thank-yous, offers, and even reminders drop in at the perfect time, without you lifting a finger.
It all talks to your CRM, your e-com store, your booking calendar…whatever you’re using, we’ll make it play nice.
Questions we get asked.
Which tools do you work with?
We build inside what you already pay for wherever we can. Mailchimp, HubSpot, GoHighLevel and the usual CRM and email platforms are all familiar territory. If your stack is unusual we will say so before any work starts.
Is this the same as what Project 24/7 does?
No. We automate marketing inside existing tools. Project 24/7 builds custom software from scratch that you own outright. If your needs outgrow your tools we will point you across the hall.
How do I know it is working?
Every automation we run is reported on. You see what sent, who opened, what converted and what we changed as a result. If a sequence stops earning its keep we tell you and fix it.
Best practices, minus the boring bits.
We set you up for your real world, not just what looks good in a webinar. The plan fits your goals, your platforms, your team’s skills, and your unique customer journey. This includes:
- Using tools that make life easier, not harder
- Mapping the customer journey so every email, ad, and DM is on purpose
- Personalise where it counts. Nobody wants “Dear [FIRSTNAME]”
- Keep tweaking until you’re loving the numbers
Need a hand picking the right software?
Don’t get stuck with a tool that’s all bells, no brains. We help you find the one that fits and integrates with your stuff, is easy to use, and won’t make you want to yeet your laptop.
Need help to get started?
We’ve got you. Check out our free resources to help you get on the right path.
Unpark your big idea.
You’ve got an idea that won’t shut up, but it’s been sitting on the shelf for months.
Every week you tell yourself you’ll get to it. Every week, the urgent wins. You haven’t quit on it, but good luck getting to it.
The idea is alive
It keeps showing up in your thoughts, refusing to be forgotten.
The pattern repeats
You promise yourself “next week” but urgent tasks always take priority.
The noise blocks progress
Daily demands drown out the work that truly matters to you.
Fill in the form to get your ideas back on the road!
The Dreamers' Toolkit
Chaos Cutback Framework
For when you’ve lost the plot but not the dream.
The Dreamers Toolkit helps you reconnect with the why behind your business (without needing a vision board or sage stick).
Rediscover why you started all this
Chaos Cutback Framework
For when you’re paying a chaos tax you can’t claim back.
The Chaos Cutback Framework shows you the four drains every small business leaks through (time, revenue, team, and burnout) and gives you simple fixes that stick.
Not sure if your current strategy is actually working?
Spoiler alert: you don’t need a full rebrand to get clarity.
Download our Quick-Start Marketing Strategy Pressure Test, a simple checklist to help you:
Sense-check your current goals and whether they’re still relevant
Spot the gaps in your messaging or offer flow
Figure out if you’re showing up in the right channels
Decide whether you need a tweak or a full strategy reset
It’s designed for service-based businesses in growth mode and only takes 10 minutes to complete.
Ready to free yourself up?
Let’s make your marketing work smarter so you don’t have to work harder.
You want a marketing engine that hums along in the background and gives you your life back.
We’ll build it, connect it, write it, and keep it running. No more dropped balls, no more guesswork, just leads and customers who feel looked after even when you’re busy elsewhere.
