Kimpton & Co
Kimpton & Co work with families to help them understand and protect their legacy through coming generations. They specialise in the cultivation of family capital, rather than wealth creation – basically everything except the money.
They think of themselves as an ecosystem of people. They’re committed to ensuring that everyone is happy on their journey, embracing their individuality, that none are left behind, and that family enterprises as a whole can thrive for generations to come.
The Challenge
Kimpton & Co were having challenges with getting their messages out to the right audiences at the right time, particularly with regard to important upcoming events. They were also struggling with having lot of smaller jobs that needed doing, and only having so much internal resource to meet those requirements. As such, we have partnered with them for both marketing support and executive assistance.
Project Seven Solution
- Creating engaging communications across several channels
- Customising the message to suit specific audiences, including adjusting tone and content
- Full event lead up campaigns
- Brand expansion and creation of updated branded templates
- Email management
- CRM management and database design
- Website content updates
- Liaison with suppliers and customers on behalf of client
- Social media planning, content creation, and posting
- Audience building and growth across platforms
- IT support for internal systems
The Results
- Increased following and engagement across multiple channels
- Brand recognition
- Consistency in brand collateral
- Curated email database which is continuing to grow
- Website performance increase
