Part of the larger Salvestrol brand, Lupostrol is a 100% natural premium dog food supplement.
The Challenge
Lupostrol was brand new to the market, having only just released their product for sale. They had no brand presence, and the nature of the product is technically complex from formulation to how research around the results of use can be described. The owner knew people would love this product, but didn’t know how to get her message into the world and start building Lupostrol as a trusted and authentic brand in a cluttered industry. They needed to establish a clear purpose and cohesive feel to everything they put out into the world.
The Project Seven Solution
Project Seven could immediately see the potential for Lupostrol to get the brand awareness they wanted through storytelling. We have always said ‘people buy from people’ – but in this case it is ‘people buy for dogs, from dogs’. To develop that deep personal connection with their audience, we dug straight into building profiles of dogs who currently use Lupostrol with the aim to make them and their results the heroes of the story. We provided a website audit, and continue to provide ongoing organic and paid social media strategy and management.
Elina and her team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!
Ida Larsson, White Lynx Photography
Elina and her team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.
Mark Hurdley
The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.
Pamela Slater
I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!
Jade Crowe
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