Solar Gard NZ is a leading provider of window film solutions in New Zealand. They offer a range of products designed to improve energy efficiency, protect interiors, and enhance security for homes, businesses, and vehicles.
The Challenge
They came to us wih challenges around the efficiency of their website, and lack of local social media exposure – with branding guidelines and marketing strategies being regulated by the Saint Gobain head office but often not being fit for purpose in the New Zealand market. They needed to get their story into the world, but in a way that would actually resonate with locals and not feel like a generic international corporate message.
The Solution
Project Seven got to work on a long term strategy to get the Solar Gard NZ story established and onto the right platforms. We created a mix of video and static posts, with differing styles, to start building audience data on Facebook and Instagram as well as some long-form article content to post under the owner’s profile to begin building his industry leadership personal brand among his target corporate audiences.
This included setting up NZ specific social profiles and building followings there, and some key website UX updates.
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