Vorco
Vorco is an NZ-founded premium business internet service provider.
The Challenge
With the nature of the products and industry being technically complex, Vorco’s service offerings required more layman’s explanations and honed messaging to attract their ideal clients. They recognised the need to improve the flow of information that potential clients could see, but didn’t know the best way to achieve this. They were also looking to improve their brand storytelling across marketing platforms to build better awareness of Vorco as a brand among potential clients that aren’t in the tech space.
Having been seriously burned before by previous digital ad providers, they wanted to set up a growth strategy that could yield improvements with tracked metrics.
The Project Seven Solution
Project Seven started with a focus on refreshed website copy, based on the existing website content, to improve average understanding of the available solutions and better direct them to a point of sale (enquiring). We also partnered with Rising Star Digital on a new site design with organic SEO front of mind to better promote a sense of brand trust and authority, ensuring they are effectively catering not just to tech professionals, but other key market segments as well.
This is supported with ongoing organic and paid social media management to support building brand awareness and increasing their voice in the market.