Women In
Trades
Women in Trades (WIT) is a not-for-profit that promotes trades and trades training as a viable career option to women and employers.
The Challenge
Women in Trades was having difficulty getting its message across on social channels and wasn’t living up to its commitment to sponsors. With a range of issues including confused branding, online inconsistencies, and no social media activity, the result was zero reach to their target market of lady-tradies and new students!
The Project Seven Solution
- Liaising with sponsors
- Consistent content creation and engagement
- Boosting events on social media
- Supporting brand unity
- Providing social media post analysis
- Interviewing young female tradies
- Creation of blog posts
- Community engagement online
The Results
- Increased following and engagement from female tradies and students
- Brand recognition
- Consistency in online presence
- Increased membership for Women In Trades Organisation