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It Should Be Easy…But It Isn't: Social Media Management (Pt 1)

May 9, 2024

Let’s talk about the elephant in the room—or should I say, the blue bird, the thumbs-up icon, and that little camera that could. Yes, we’re talking about social media this time. You know, that thing we all thought would be a walk in the park, like teaching your grandma to use emojis. But as it turns out, it’s more like teaching her to code in Python.

WTF is Social Media Marketing? It’s not just cat videos and hashtags; it’s a full-blown digital marketing fiesta that puts your brand in the limelight. Think of it as the digital handshake that introduces your business to the world.

Why Bother?

Increase Brand Awareness: You can’t expect people to buy from you, or sign up for your services if they have no idea who you are! Show off your brand’s personality! Yes, your brand has a personality, whether you have intentionally created one or not. Luckily, you can influence it if it is currently not sending the message you want your customers to hear. It’s like wearing a neon sign that says, “Look at me, I’m awesome!”

Add a Human Element: Your business isn’t just a logo; it’s a living, breathing entity. It is how you build relationships with your customers and get them to be aware of and then connect with what you have to offer.

Drive Traffic : Not the honking kind, thankfully. We’re talking about the good traffic that brings visitors to your website and turns them into fans. If sales is a numbers game, then you need as many eyes on you as possible. Social media is one of the fastest and cheapest ways to get eyeballs on your brand (if you take the time to do it right, otherwise it can be a painfully slow and cost you a lot in wasted time).

Generate Leads: Whatever you have to offer, there are compelling ways to entice potential customers to engage with you once they recognise who you are. It usually won’t happen overnight, but a solid social media strategy will bring you new business.

The Pros of Committing to the Social Media Hustle

Encourages Business Viewpoint: It’s like having a focus group without the stale cookies. Get real-time feedback and see if your idea is the next sliced bread or just crumbs.

Increased Brand Awareness: Why pay celebs to pretend they like your product when you can have real people actually liking it for free?

Increased Inbound Traffic: Imagine your website is a party and social media is the cool friend that tells everyone to come over.

Gain Market Insight: It’s like being a fly on the wall in your customers’ homes, but less creepy and more insightful.

So, there you have it, folks. Social media management may seem like herding cats at times, but with the right strategy, it’s more like leading a parade. And who doesn’t love a parade? ????

Check back for next week where we share our recipe for social media success in Part 2.

And remember, we’re here to guide you through the maze of likes, shares, and retweets. Because when it comes to social media, we’re the experts, and we’ve got your back. Ready to jazz up your social media game but not sure you are up for going it alone? Hit us up, and let’s make your brand the talk of the town!

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